Maybe all 3 missiles have the same KV but not the same rocket motor. Maybe the rocket motor of M1 is bigger than the 2nd stage motor of the M2 & M3.
When the VLS / canister design for all 3 comes out we will probably know. HEMRL is testing hybrid motors , can that work as a booster stage ? ASL work previously stated there is need for higher thrust more powerful qualified booster stages. The M3 booster as shown its shape is different, not usual uniform cylindrical stage. Perhaps they are finally moving towards conical motor casing ?