Agriculture in India : News, Updates, Discussion & Analysis

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Thiruvallur: G. Murugan’s farm in Neyveli village is a carpet of green, rustling in the wind with water-filled paddy crop. But one acre in this farmland is a blazing spot of blood red from chilli crop. Murugan is part of a group of 400 paddy farmers who have signed up for what is being called Tamil Nadu’s first step towards a “Red Revolution”.

Coaxing farmers away from water-guzzling paddy towards cash crops like chilli has been the work of a company called Aachi Masala, which has also guaranteed to buy the harvest at market price and assured a minimum rate as well

“Convincing the farmers was no joke,” said A.D. Padmasingh Isaac, Managing Director of Aachi Masal

This is the next generation of agricultural innovation in the state, said Isaac. His company conducted over 200 meetings with farmers across villages in Thiruvallur. A first-generation entrepreneur, Issac wants the Red Revolution to be an education model to be spread across the state, where pesticide-free crops are