
True. But whom to blame? These greedy Indian companies are always looking for quick bucks with zero risk !! Designing mobile phones is no big deal these days. All building blocks are readily available including OS. The effort goes into OS customization and sw-hw integration for better performance. Indian companies are not willing to do even this much!!
Blame indian companies ?! They first need reasonable market share to spend money on R&D. Or else what is the point of research (future) if present is not secure. For that, you need favorable tax structure and in-house ecosystem so that you can compete outside companies.That is a failure of Indian companies!! They are too greedy to invest in R&D.

No it's not. What we are doing now is high-level assembly. Importing already finished parts (chip,PCB etc) and assembling them. Most labour intensive is low-level assembly. We have to increase duties bit-by-bit and move up the value chain.Those who are saying it is only assembling job, guys assembling job is the most labour intensive in mobile manufacturing,
India's electronics ministry moots duties on key smartphone...India’s Ministry of Electronics and Information Technology has mooted a proposal to levy a 10 percent duty on the import of populated printed circuit boards (PCBs), two government officials told Reuters this week, declining to be named as the matter is not public.
A PCB is a bed for key components such as processors, memory and wireless chip sets that are the heart of an electronic device. Once populated with components, PCBs account for about half the cost of a smartphone. Currently, most manufacturers of smartphones import PCBs which are already loaded with components to India and then assemble them locally.
Indirect job numbers are shot in the dark. Just like the total unemployment numbers floating for a while now.“We have given jobs to forty-thousand people and 1.25 lakh indirect jobs,” Prasad said.
Just few years back Micromax had highest market share in India, even more than Samsung. Nobody heard about Oppo or Vivo then. That kind of market share is more than enough to put money in R&D.Blame indian companies ?! They first need reasonable market share to spend money on R&D. Or else what is the point of research (future) if present is not secure. For that, you need favorable tax structure and in-house ecosystem so that you can compete outside companies.
You can't blame companies if the policy is not favorable to them. UPA should have taken the policy tweaks a decade ago which this govt is taking now.
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We are still in the assemble phase. You need to reach next steps to do any meaningful R&D.
Blame indian companies ?! They first need reasonable market share to spend money on R&D. Or else what is the point of research (future) if present is not secure. For that, you need favorable tax structure and in-house ecosystem so that you can compete outside companies.
You can't blame companies if the policy is not favorable to them. UPA should have taken the policy tweaks a decade ago which this govt is taking now.
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We are still in the assemble phase. You need to reach next steps to do any meaningful R&D.
As i said there were no favorable policy or manufacturing ecosystem to start with. They simply cant match Samsung or Mi without these two.Just few years back Micromax had highest market share in India, even more than Samsung. Nobody heard about Oppo or Vivo then. That kind of market share is more than enough to put money in R&D.
I agree with you that UPA government did nothing to promote electronics manufacturing. Rather the tax dispute closed the Nokia plant in Tamilnadu!! But that does not excuse the pathetic attitude of Indian companies when it comes to R&D.
And 22% market share in a country like India is not good enough?? What was Oppo and Vivo's share then? One can always find thousand excuses not to do something!!As i said there were no favorable policy or manufacturing ecosystem to start with. They simply cant match Samsung or Mi without these two.
Micromax was essentially importing fully made stuff and rebranding. They gained share because of the low-cost segment which won't give you margin. They lost it when outsiders with mature products in that segment entered the market.
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At max they had 22% share.
Being from the HVAC industry , I can understand what you're hinting at . Most of the Air Conditioners out here are imported from China ( indoor units of Split AC's ) . The first company to set up manufacturing out here for such units was a Chinese CO - Midia in collaboration with Career. Most of the central air conditioning plants are imported or if they're assembled here , the compressors , controls and PCB's come from China or Taiwan . None of the Indian major companies dedicate a sizeable chunk for R&D . On the contrary , in order to claim tax breaks from the GoI , they inflate the no of employees on their payroll under the R&D head . With such an approach is it any wonder that foreign companies are ruling the roost in the Consumer Durable & the HVAC sector in India .And 22% market share in a country like India is not good enough?? What was Oppo and Vivo's share then? One can always find thousand excuses not to do something!!
As a chip design professional, I can tell you how intensely Chinese companies involve with us to sort out issues and each one of them have their own labs inside our Company. They are extremely demanding when it comes to power consumption and other performance issues. I don't see any such communication from their Indian counterparts though. Trust me, it does not cost much to send your engineers to US and engage with the chip vendors. All it takes is the hunger to improve quality and beat the best in the market. Unfortunately Indian comps never had that.
Being from the HVAC industry , I can understand what you're hinting at . Most of the Air Conditioners out here are imported from China ( indoor units of Split AC's ) . The first company to set up manufacturing out here for such units was a Chinese CO - Midia in collaboration with Career. Most of the central air conditioning plants are imported or if they're assembled here , the compressors , controls and PCB's come from China or Taiwan . None of the Indian major companies dedicate a sizeable chunk for R&D . On the contrary , in order to claim tax breaks from the GoI , they inflate the no of employees on their payroll under the R&D head . With such an approach is it any wonder that foreign companies are ruling the roost in the Consumer Durable & the HVAC sector in India .
Most of the window air conditioners are manufactured in India - a dying business as margins are dwindling . Very soon as is visible in the west and other nations , most companies will cease manufacturing Window ac's altogether . Which brings up another irony . Window ac's consume lesser power as split ac's , are easier to maintain and enjoy longevity .Bro , I went through all trouble to get a good long lasting AC two years back.
And found the much hyped indegenous Blue star have the indoor unit imported from PRC. Even the shop keeper didn't know what's made in India Himachal Pradesh .
Finally went for made in Thailand AC , and fully realised Indian companies think only to the level of trade and their margins.
Recently I heard ONIDA is doing good , is it fully Indian ?
For so, I would like to test it out .
Those who are saying it is only assembling job, guys assembling job is the most labour intensive in mobile manufacturing, and most of these jobs are low-skilled jobs, something India needs desperately for its massive low-skilled workforce. Besides, a part of the total manufacturing cost stays within the country in terms of salaries and taxes, that's another good thing.
Every manufacturing hub starts with assembling and then move up the manufacturing value chain, the same has happened with China, the same can happen with India too if we get our acts right. But it doesn't happen overnight, somewhere we need to start, and I would say it's a good start. Besides, we also have clauses to gradually increase local sourcing in mobile phone manufacturing to address the assembling job issue. The local industrial ecology gets created as the number of manufacturers increases.
Remember, it is predicted that electronics import bill can topple gold to become the second highest contributor (after oil) to India's current account deficit by 2020. We are already very late in the game, and need to explore all available option instead of being choosy about the quality of job.
Next big wave will be batteries. In spite of it's Giga factory, Tesla is not able to produce enough batteries. Electric cars can completely transform India's transport sector. Oil imports will go down and so is pollution. Cars can be charged using solar panels at parking area and need not draw power from grid. That will massively cut down emission of green house gases.Indeed. Another example is solar, right now 5 billion OEM import from largely China is sustaining around 20 - 30 billion of MVA (Assembly etc) and services further downstream. This is why we have to be very careful about when tariffs are brought in (with intent of enough buffer/shield/window for dedicated capex etc) etc and what the strategy is to move into the OEM bit without upsetting that has been set up already in the bulk MVA+services.
It is only really when the OEM is tackled that India merchandise export sector will really take a leap, but this leap should not be the first and main goal (esp for pure verbatim increase for sake of increase/feelz).....given we still have good consumption inertia driving (and any current account surplus will generate capital account deficit pressure). Everything must be balanced, India has to experiment and optimise for itself than seeking to copy economic strategies of others willy nilly.
Lava, Intex, Micromax, Karbonn, others cut sales hands to save costs
By
Gulveen Aulakh
ET Bureau|
Updated: Apr 20, 2018, 08.41 AM IST
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The development comes at a time of the year when demand is typically low, experts said.
Several mobile handset makers have laid off thousands of in-shop promoters, or sales people, in multi-brand shops and slashed salaries of many others to cut costs in a bitterly competitive market, industry insiders said.
Many notable brands including Lava, Intex, Micromax, Karbonn and even Chinese brands Oppo and Vivo NSE 0.00 % have reduced the number of in-shop promoters — in some cases to nearly a third — over the last couple of months, they said.
“A lot of brands have been doing away with large number of promoters, because most don't have the money to sustain this,” said a senior executive at a Bengaluru-based mobile phone retail chain. “However, this trend is visible mostly in multi-brand outlets,” the person told ET.
The development comes at a time of the year when demand is typically low, experts said.
A Delhi-based senior executive of a handset maker said that in one shop the number of promoters has come down to five from 14.
In some cases, salaries of these promoters, which used to be at around Rs 18,000 a month, now stand reduced at around Rs 14,000, the person said. “Some of these salespeople have left the industry altogether.”
While experts said the development has come at a time of the year when demand is typically low, some also pointed to increasing competition and pressure on margins.
“Competition has definitely impacted the Indian companies most in the past year or so, which is why they have been cutting their indirect workforce,” said Navkendar Singh, associate research director at International Data Corporation (IDC) India. “But a few China-based companies also spread themselves too thin by going into the small towns and multiple retail counters on each street, which they're scaling back now,” he said.
Singh said Oppo and Vivo had in-shop promoters in almost every outlet, but now in the face of immense competition in offline space from Xiaomi and Samsung “it is logical to do some correction and focus on a few high volume counters”.
Xiaomi and Samsung have emerged as the clear top two smartphone makers over the last couple of quarters, with the Chinese company outdoing the Korean major in the October-December quarter, leaving rivals such as Vivo, Oppo and the Indian brands behind.
Hari Om Rai, chairman at Lava International, blamed the direct and indirect discounting by some ecommerce players for leading to the closure of several retail shops, which has affected jobs. The company has let go some 4,000 out of 11,000 employees for underperformance.
“Some of the online players are circumventing FDI rules by holding inventories and influencing the prices of electronic goods directly and indirectly, through various sub-companies,” Rai alleged. “An immediate and stringent action to curb such economic terrorism is required, which can help save jobs and build a strong Indian economy and nation.”
Nidhi Markanday, director at Intex Technologies, also confirmed the developments. “In the face of changing market scenario, Intex has been working on on-ground restructuring strategies,” she said.
Markanday said the development is temporary and is optimistic that in the coming quarters the market scenario will turn around for the better.
A Micromax spokesperson said the number of in-shop promoters was directly proportional to his or her productivity and the volume of business, but not related to cost cutting or competition in the market. “Since promoters are not the employees of the company, the churn rates are much higher across the industry,” the person said.
A Vivo India spokesman, too, said attrition is normal. “We are strengthening our retail presence to cater to the growing demand for Vivo products in the market,” he said.
Oppo didn’t respond to ET’s queries as of press time Thursday.
\A Karbonn spokesperson said, “Restructuring and realignment comes as a part of strategic decision in any dynamic business and not just our industry. Hence, it is very difficult to comment on a single facet of the entire scenario.”
#sab paisa hazam ho jayega I bet!!Either acedemic institutions should receive grants and increase the size of R&D
Or the industry should be offered some perks for having R&D
Electric cars can completely transform India's transport sector. Oil imports will go down and so is pollution.
And 22% market share in a country like India is not good enough?? What was Oppo and Vivo's share then? One can always find thousand excuses not to do something!!
As a chip design professional, I can tell you how intensely Chinese companies involve with us to sort out issues and each one of them have their own labs inside our Company. They are extremely demanding when it comes to power consumption and other performance issues. I don't see any such communication from their Indian counterparts though. Trust me, it does not cost much to send your engineers to US and engage with the chip vendors. All it takes is the hunger to improve quality and beat the best in the market. Unfortunately Indian comps never had that.