If there was any urgency. IA would be expediting ATAGS trials and order a limited production till the gun mature.
Dunno how you missed the main plot, but the IA has been in an urgency to induct new guns since 3 decades now.
Anyway, what you said wouldn't make sense. ATAGS needs to clear trials and meet expectations before orders can be placed. Otherwise the system will become unusable, will be put into storage and wasted away.
This is work of lobbying just like FRCV.
FRCV is also not the work of lobbies. DRDO is expected to compete for it. This project is too important to be left to a single organisation. And India's industry is not mature enough to have a competition in this segment. Otoh, we have domestic capacity for FICV, hence it's being domestically sourced. Let's not forget currently the choice for the IA is either foreign or OFB, anything is better than OFB, hence the need to go through SPM.
If DRDO's product meets expectations, then it's gonna make the cut. It's not an import lobby special because the IP is expected to be 100% Indian. In such a case, there's no real money for foreign companies, so no one to fund the lobbies. Rather import lobbies will be working to scuttle the FRCV in favour of the basic tender with license production. Basically the opposite of what you're stating.