Read, comprehend then replay. I never said stealthy looks are marketing.if you think stealthy looks are just for marketing than why F22 was designed that way which was never meant to be exported. 5th gen is not just about looks but it also includes 5th gen systems like computing power, sensors, networking, EW etc.
As you correctly pointed out, Other than LO shape Rafale and EF are also fifth gen fighters. Which was my argument.